The filming process began today. As a part of our project, we will present a first draft of a video to our classmates on Thursday. The objective of the video is simple. It is an easy-to-use form of media that can be used by Final Salute in their own promotional efforts of this very serious issue.
In discussing our vision for the video, we realized that its an effective way to communicate how easy to it is to make a difference in the lives of others. It will trace the steps we will be taking with the Giving Tree and further highlighting the reality facing many veterans.
As we began filming today, many of the creative concepts we discuss in class came up. We realized that different perspectives add a level of richness that makes messaging that much more resonating. We also saw firsthand that with more iterations come a more developed end result. Finally, we understood the importance of storytelling, in order to create a clear picture that will have an impact on the viewer, so that he or she is moved to make a difference.
Our filming will continue throughout the week and we are excited to have a final product that can be used toward a greater good. Stay tuned ...
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